I’m just old enough that email newsletters made my career possible. And I’m starting to think that they’re going to save us indie creators and freelancers all over again in the coming years.
Back in 2002, when I was taking my feature film Robot Stories around to film festivals, I’d pass around a notebook and collect email addresses from every audience I spoke to. By the end of our festival run, we had no real budget for publicity for our theatrical run, but we had a few thousand email addresses. And that was better than gold. I sent out email newsletters every week, asking our amazing supporters to get their friends in whatever city we were visiting next to come see, come see! And they did!
As the years passed, I sent out fewer and fewer newsletters and spent more and more time on social media. Social media was easier, and let’s be honest — it was more fun. At first it seemed like we were all just goofing around on Twitter, telling ourselves it was good publicity but mostly just cracking jokes. But Twitter proved its enormous value when I started doing Kickstarters. Without Twitter, we’d have been hard pressed to drum up the kind of support we did for Code Monkey Save World, The Princess Who Saved Herself, ABC Disgusting, and Kickstarter Secrets.
But with each passing day, the culture and administration of Twitter seems to get more overwhelmed with negativity and harassment. Something’s going to break. And when it does, where does that leave all of the creatives and freelancers who have put so much of their outreach efforts into the site?
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