With the possible collapse of Twitter on the horizon, I’ve become more obsessed than ever with shoring up my personal website/blog and email newsletter. So I was pretty distressed when my last two newsletters were only opened by 21 percent of recipients instead of the usual 44 or 45 percent.
I dug through my records and rediscovered the fantastic mail-tester.com website, which will give you a spam rating on a test email. I sent them my latest newsletter and got back a shocking rating of 6.9 (not so nice). The biggest deduction was -2.499 for “URI_WP_HACKED_2 – URI for compromised WordPress site, possible malware.”
Hacked? Malware? That’s terrifying!
But a quick search turned up a wordpress.org support page in which a MailPoet support person said that that flag “is a false-positive, probably because you included social icons in your newsletter or because it doesn’t identify the shortcodes added to the newsletter as valid URLs, for example.”
So I deleted the social icons at the bottom of my newsletter, resubmitted it to mail-tester.com, and got back a lovely score of 9.4! We’ll see if this really solved the problem when I send out my next newsletter — cross your fingers for me!
I’m very happy to have presumably figured out the problem, but this is also a good reminder that running your own website and newsletter isn’t necessarily easy! I absolutely think it’s worth the time and effort — even essential given how important crowdfunding independent projects has been to my career. But it’s only been feasible because I’ve had the time and inclination to turn myself into a kind of amateur expert in the technical issues involved with running my own website and newsletter.
We’re living in weird times, and they’ll continue to get weirder. I’ll keep posting here as I grapple with this all. At the very least, I hope these little tech support notes-to-self will be helpful to others as they stumble across similar issues.