Respond Immediately to the Press

By Greg Pak
If you’re lucky enough to get a call or an email from a reporter, respond IMMEDIATELY. Reporters often call at the last minute, on the eve of their deadlines. If you don’t get back to them right away, they’ll find someone else and file their articles without you.
On two different occasions in recent months, I’ve delayed a day or two in responding to calls or emails. And by then, the reporters’ deadlines had passed and they no longer needed my quotes.
Of course I had no time to deal with the requests the instant they came in, but I should have made the time. Being quoted in an article won’t lead to instantaneous fame and glory, but it may toss a few more people to your website or to your distributors. In short, publicity is good, and it’s dumb to miss opportunities to grab some.