I paid to promote a Facebook post… and won’t do it again

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By Greg Pak

UPDATE: Since midnight, a single post from Atrios has generated 24 times more click-throughs than the post I paid Facebook to promote. Lesson: Actual humans are much more powerful than Facebook.

I tried a grand experiment today by paying to promote a post on my Facebook page for the Greg Pak Shop New Year’s Sale. (15 percent off anything through Jan. 2 when you use the promotion code “2015” at checkout! Check it out!)

The result? As I noted on Twitter, after a few hours, the promoted Facebook post had 99 organic views and 2385 paid views. Sounds pretty good, right?

Alas, all those Facebook views only generated 10 referrals.

Meanwhile, I’d gotten 88 referrals from posting on Twitter about the sale.

I thought maybe my Facebook post was flawed, that somehow I hadn’t crafted it well enough to generate attention and interest. But literally no one who chimed into the conversation on Twitter reported having a positive Facebook ad experience. Here’s a sampling of the responses I got:

Here’s my theory for why Facebook ads seem to be so useless:

Facebook curates people’s feeds so a person who’s “liked” my Facebook page won’t necessarily see many of the posts I make. When I pay to promote a post, that person may end up seeing it. But since that person hasn’t seen my other posts, she doesn’t have much experience hearing my online voice and doesn’t necessarily feel connected or involved in what I have to say. So it’s easier for her to tune out the paid post. In short, the Facebook experience reduces social interaction, which of course is the lifeblood of a social network.

In contrast, people who follow me on Twitter see every post I make. For better or for worse, they get to know my voice over time. So when I post something very promotional, it’s within a context of other (hopefully) entertaining or otherwise interesting posts. It doesn’t feel like just another ad.

In short, I’m done with paying for Facebook ads. I’ll focus more on venues where my posts go directly to the folks who have followed me because they’re interested in what I do.

Added bonus: here’s a video the great Jim Zub sent me about the pitfalls of paying for Facebook “likes.”

2014.12.17 – “Batman/Superman” #17 and “Storm” #6 in stores today!

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It’s new comic book day and I’ve got two books in stores and online:

“Batman/Superman” #17 continues the mystery of Superman’s Joker. A psychopath with power to rival Superman is murdering innocents with super-powered, untraceable bullets. Can Superman and Batman figure out who it is before the next victim falls? Art by Ardian Syaf and Sandra Hope Archer, colors by Ulises Arreola. Check out the preview here! 

“Storm” #6 features our injured heroine defending a plane from attackers — and sets up a massive status quo change you won’t want to miss! Art by Al Barrionuevo and Tom Palmer, colors by Ruth Redmond. Preview here.

Ask your local shop to hold copies for you today or buy them digitally at Comixology!

The Greg Pak Shop online store is open for business!

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Big news! I’ve opened the Greg Pak Shop, an online store where you can buy signed copies of my books!

If you place an order by the end of day, Friday, December 12, we’ll do our best to get it to you before Christmas. Hot tickets right now include the signed “Code Monkey Save World” graphic novel, available here for the first time in an online store, and signed copies of “Storm” #1.

Enjoy!

2014.12.09 – Greg Pak at Comic Book Club Live in NYC Tuesday night!

I’ll be a guest at the Comic Book Club live show in New York City at 7 pm on Tuesday, December 9. It’s at Fontana’s Bar, 105 Eldridge Street between Grand and Broome, and it’s FREE!

It’s a fun show that I’ve done many, many times over the years. It’s a talk show format, with lots of hijinks and laughs and audience participation and even a bit of serious comics talk!

I’ll also have copies of “Code Monkey Save World” and maybe “Make Comics Like the Pros” for sale!

Come see, come see!

Code Monkey Save World T-shirts available until Dec. 7!

Get your Code Monkey Save World T-shirts at Teespring.com/codemonkeysaveworld today!

Get your Code Monkey Save World T-shirts at Teespring.com/codemonkeysaveworld today!

If you missed out on snagging a T-shirt during the “Code Monkey Save World” Kickstarter, this is your lucky week! We’ve launched a Teespring campaign where you can order T-shirts, long sleeved tees, and even hoodies.

So if you have a Code Monkey in your life who needs a shirt or hoodie, check out the campaign today!

Teespring also says T-shirts will be delivered to US addresses 7-10 days after the campaign ends on December 17, so while we can’t guarantee it, there’s a decent chance the shirts will arrive before the holidays.

Enjoy!

2014.12.03 – “Action Comics” #37 hits stores!

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“Action Comics” #37 hits stores this Wednesday. Check out the preview at ComicVine!

The issue continues the “Horrorville” storyline we began last month, with Superman investigating creepy goings-on in Smallville. And yes, things get a lot worse for everyone involved.

Gorgeous art by Aaron Kuder, as usual — who goes one step further with a new style for some crucial flashback pages. Colors by Wil Quintana and editing by Eddie Berganza.

Ask your local shop to hold you a copy!

Pak & Kuder’s “Action Comics” Vol. 5 hits stores Dec. 24!

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Got my comps of “Action Comics, Volume 5, What Lies Beneath” in the mail over the weekend, and I’m pretty darn thrilled with how it all looks. This is Aaron Kuder’s and my first story arc on “Action Comics,” featuring the rise of the mysterious Subterraneans, the reintroduction of Lana Lang, and the debut of Ghost Soldier and Harrow. The book also includes the “Secret Origins” story Lee Weeks and I did that retells Superman’s origin from the point of view of his two mothers.

Gorgeous colors throughout primarily by Wil Quintana. Additional art from Scott McDaniel, RB Silva, and Mike Hawthorne.

Super proud of the book. Hope you’ll consider picking it up! I believe it hits comic book shops on Christmas Eve — not a bad last-minute gift!

Find your local shop here.

Greg Pak’s “Eternal Warrior” run on sale cheap at Comixology!

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Just noticed that Comixology is running a Valiant sale that includes both volumes of my “Eternal Warrior” book! You can get each volume for a ridiculously low price — $3.99 for the first volume and $4.99 for the second. Check out all the Valiant books on sale here! 

And I’m just gonna say it: the second volume, featuring the “Eternal Emperor” post-disaster story set in the future that I did with artist Robert Gill, is one of my favorites of all the things I’ve written in the past few years. Loved every minute of working on this story arc. We got to tell a mind-bending story set 2000 years in the future that introduces a whole new world along with a brand new character, Gilad’s granddaughter. Robert’s art is just amazing — it thrilled me and it even broke my heart a little in just the right places.

Hope you’ll consider checking it out!

Digital download of “Storm” #1 for FREE until December 1!

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Earlier this week, a few amazing writers and bloggers started the #SaveStorm hashtag on Twitter to spread the word about the “Storm” series I’m writing for Marvel.

And yesterday Marvel responded with a very special giveaway! Until December 1, you can download the first issue of “Storm” for FREE via the Marvel app and on Comixology! See the image above for all the details — and enjoy!

Get “Storm” #1 for free at Comixology here – use promo code STORMCHASERS upon checkout!

And check out the interview I did with Vixen Varsity about the book and the #SaveStorm campaign!

Interview with the great Paul Tobin about co-writing “Turok: Dinosaur Hunter”

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By Greg Pak

When my schedule got tight and editor Nate Cosby and I started thinking about who might be a good match to pull in as a co-writer for issues #9 to #12 of “Turok: Dinosaur Hunter,” Paul Tobin was the first person who came to mind. I just knew he’d go to town with a story about a dinosaur-hunting Native American co-opting the legend of Robin Hood in 13th Century England. So I was beyond thrilled when he agreed to jump on board.

Here’s an interview with Paul, wherein he tells you about the book and what you can expect to see in “Turok” #10, which hit stores today! And to further whet your appetite, check out the preview here!

GREG PAK: Yo Paul! So happy to be working with you on this book! Can you tell us a bit about what hooked you and why you said yes?

PAUL TOBIN: First, it was a chance to work with you, Greg! I felt like the last of our little group to work with you. Fred van Lente had his years of fun. And my wife, Colleen Coover, teamed up with you, but there I was sitting like some wallflower at the edge of the dancefloor. Really, it’s not often that two writers get a chance to teamup, so… yeah, I jumped. And of course it had something to do with immediately seeing an opportunity to have a t-rex fight a kraken, and that’s very important to me.

The infamous "mumbling a sparrow" scene from "Turok" #10.

The infamous “mumbling a sparrow” scene from “Turok” #10.

GREG: You brought some tremendous details from 13th Century England to the story — like that crazy bird-vs-man’s-teeth-at-ye-olde-faire scene. What kind of research did you do for that — and how much did you just make up?

PAUL: The “bird vs man’s teeth” scene is something that used to be an actual event at country fairs (and so on) during the middle ages. It’s called “mumbling a sparrow.” It’s horrible, and went the way of bear-baiting and other “sports.” As far as research, I love researching, and a lot of it was already in my head, because period research is a big part of a series of novels I’m working on, novels that span the 10th century to the present day. Researching the old-timey days is interesting, because there’s a constant flood of finding out that people were primarily the same, but in a world that was much different.

GREG: Let’s talk a bit about our co-writing process. And to be totally clear, I’d like everyone to know that Paul’s the real hero of the book. I gave him broad-strokes outlines of the set up for the story and where I thought everything was going. And he figured out everything else and wrote four amazing scripts. And I came in at the end and helped massage dialogue. So for me, it was pretty painless and awesome! 😉

PAUL: Heck… you basically just described it all. It’s like we co-wrote the answer to this question. So, yeah… you gave me the basic premise, and then mostly stayed out of my way so that I could do the things I do. I built up the broad strokes of where I wanted to go, and the steps of how I wanted to get there, and then I developed a lot of the relationships, the characters, how I saw them… how they began real people in my eyes and their personality traits that I wanted to present. I basically consider myself a character writer, so that’s a stress point for me. And then I also wanted to make sure that the character of 13th century England, but a 13th century England that was rife with both wild dinosaurs and also “beast of burden” dinosaurs, was a primary stress point.

GREG: How’d the process work from your point of view, Paul? And what kind of strategies do you draw on for co-writing?

PAUL: I’m not sure I have any strategies for co-writing. I don’t do it very much, for one thing. I’ve co-written with you, with Colleen, and with Jeff Parker. It was different every time, because the three of you are different. Colleen mostly stayed entirely out of my way and then nudged things here and there. You were at the beginning and the end, and then left me alone in your sandbox during the middle stages. And Parker and I basically stood at opposite corners of the room and tossed knives at each other. The end result worked in all three cases, so I guess I don’t have a method. Just a result.

A scene from "Turok" #9, the first issue co-written by Greg and Paul.

A scene from “Turok” #9, the first issue co-written by Greg and Paul.

GREG: Which of the characters did you have the most fun writing? Who was the toughest?

PAUL: Turok was a lot of fun, because he has this nobility of character that’s fun to bend. And Tom is the same way, except his entire belief system is being challenged, and it’s taking him out of his comfort zone and making him into a bit of a simpleton, so he’s not exactly stupid, just… lost. That’s fun. And both Marion and Kita are great because they have such power to their personality. Andar was probably the toughest for me. He has a lot of anger to him, and that’s a tough emotion to sustain without softening or going overboard. He’s as lost as Tom, in some ways.

GREG: I think you and I share a real love for almost absurd genre excess in comics. What are your strategies for making those big ideas and crazy hijinks come together into a coherent story?

PAUL: Consistency is a big thing for me. Anomalies don’t work. I just recently finished reading a novel that ended with a naughty scene, and it was the only naughty scene in the entire book, so to end with an entirely new mood was a definite stumble on the author’s part. There needs to be an emotional and thematic thread that goes throughout a piece of writing. “Big” and “crazy” both need grounding. A story is just the same as a character: if a reader sees a character that acts inconsistently, it’s easy to tell, and it’s the same for story flow.

Stegosaurus jousting, as drawn by Stephen Downey for "Turok" #10.

Stegosaurus jousting, as drawn by Stephen Downey for “Turok” #10.

GREG: Tell the folks a bit about our awesome artists, Stephen Downey, Felipe Cunha, and Lee Ferguson. What’s one scene in particular that folks should watch out for?

PAUL: I really enjoyed the overall scene of the country fair, because we get to see pterodactyls, and there’s stegosaurus jousting. Really… if you don’t like seeing armored knights jousting atop dinosaurs, you ain’t coming to any of my parties.

GREG: What else are you working on? PLUG AWAY, MY FRIEND!

PAUL: Let’s see, Colleen Coover and I are doing our Eisner-award-winning Bandette until our sun goes super-nova. And Juan Ferreyra and I are finishing up our Prometheus sci-fi epic, and at the same time continuing our Eisner-nominated horror series, Colder. I’m also writing another book for Dynamite, a fun Jungle Jim title. I’m doing more Angry Birds, and more Plants Vs. Zombies is likely on the horizon. I’ve got another Witcher title in the works. And there are two more sci-fi series that should be announced soon, and then three more creator titles soon after that. In addition, about half my time is spent on novels, now. I have a middle-readers series starting early in 2016, and another announcement in the field of prose should go live hopefully in the spring, so, all in all… I keep my keyboard burning!

Ask your local retailer to hold “Turok: Dinosaur Hunter” #10 for you — or buy it digitally at Comixology!